IPS Pharma needed to rename as part of a strategic push into new markets across Europe. As lead designer on the project at Incorporate Design, I created a new logo and visual identity for them. My involvement included; logo exploration and creation, writing and designing their brand guidelines, website wireframing and front end design – including asset creation, and art directing the development team. Click here to visit the site.
Above are a selection of pages from the brand guidelines explaining typeface, colour, logo usage, icons, background patterns and image use.
Initial concepts and visualisations of how the identity could be used. It is always great to be able to show a client how the visual and brand identity will work together across common uses.