The C&A Foundation

C&A used to be a high street name in the UK, but in 2000 they withdrew from the British market. They remain a global retail giant and their charitable arm, the C&A Foundation, runs a yearly campaign to inspire their workforce. Each year the entry criteria is different, but the end result is a global colleague-led initiative with the foundation donating millions of Euros to NGOs around the world. Working with the marketing team, my job was to interpret the chosen theme for each year into a visual identity. One that not only sat within brand guidelines, but also resonated with C&A’s employees across the 22 participating countries. Another consideration on this project was always how the translated content will sit within the design structure, as languages vary widely in text character volume. I worked on this project for four consecutive campaigns with Incorporate Design.